Interreg projects are full of great stories. Unfortunately, they are often buried in technical reports, long descriptions and specialist language.
This makes it difficult for people outside the programme to see the real impact of our work. Storytelling helps us bring these stories to life. It allows us to explain complex projects in a way that people can understand, remember and connect with.
This certified training will guide you through the logic, structure and practical application of storytelling. Using a clear storytelling template, you will learn how to turn technical project descriptions into stories that people can understand and relate to.
This edition of the training takes place alongside the Interreg Slam 2026–2027 campaign, which focuses on telling the stories behind Interreg projects. While participation in the training is not required to apply for the Slam, it offers a practical way to develop and refine the kind of story that the competition is looking for.
At the Interreg Slam kick-off event on 20 April 2026 we will introduce the basic principles of storytelling and explain the storytelling template used in the competition. This session is designed as a light introduction for anyone who wants a quick overview of the storytelling approach used in the Slam.
The certified training is for those who want to go further and actively work on their own project story. To keep the workshops practical and useful for everyone, participation in the training webinars on 13 May and 25 May is reserved for participants who complete the full training process: the online course, both webinars and the final storytelling assignment.
Who is it for?
This certified training is open to communication experts and anyone who needs to communicate project results clearly and effectively. The storytelling method can be used to present project results on social media, explain project impact to wider audiences, or communicate programme achievements in presentations and meetings. It is particularly useful for the Interreg Slam competition applicants.
Overall learning objective
At the end of the training, you will have a clear methodology for applying the storytelling method. You will take away one project story which you have written and improved with the help of the trainers and your fellow learners. Together, we will regularly publish the best project stories that come out of our storytelling workshops.
Agenda
Click here to find the agenda.
Before you register
Please ensure you can complete all required steps.If you're unsure, we kindly ask that you do not register. The training will be offered again, so you will have another chance to attend.
Update your details
Please ensure your details in the Portal.Interact.eu database are accurate, as these will appear on your certificate.
Before you Join!
To ensure a smooth and interactive training experience, participants are kindly asked to connect from a computer equipped with a headset or headphones, a microphone and a camera. Access to Microsoft Teams is required, so please check that the platform works on your device in advance.