Storytelling in Interreg communication
Overview
Thousands of Interreg projects communicate what they do in a dry technical language. But this makes the information unrelatable and ineffective. Which means that millions of people will never discover all the remarkable work Interreg is doing for their communities.We are masters of formal reporting, but we need to learn how to tell our stories to people beyond Interreg in a way that is more interesting and allows them to connect with the story. Storytelling is an incredibly effective communication technique for doing this, and it is used by all your favorite brands, good teachers, world leaders and public institutions. This certified training will guide you through the logic, the structure and the practical application of storytelling, showing you how to turn your boring project descriptions into captivating project stories.
This edition of the certified training will be fully online, as a support to the Interreg Slam 2024 competition.
Who is it for?
This certified training is open to all communication experts and anyone else who needs to communicate effectively, and is interested in doing so. The storytelling method can easily be applied to promote your project story on social media and to communicate the story of your programme results in front of a Monitoring Committee. The training offers you a clear structure for writing stories, applying the methods of plain language and journalism. The online course is beginner-friendly, while the online workshop will challenge even the more experienced colleagues.
We have adapted this training to the needs of the participants in the Interreg Slam 2024 competition. This means that the training will be fully online and will give you updates about the competition rules, deadlines and other important information.
IMPORTANT! Completing the training DOES NOT automaticaly mean that you have applied for the Slam, even when you submit your final story. To officialy apply you need to follow the rules in the official Slam 2024 announcement on the Interact website, and send your story via email to stoyan.kanatov@interact.eu.
Slam application deadline is 1 July 2024.
Overall learning objective
At the end of the training, you will have a clear methodology for applying the storytelling method. You will take away one project story which you have written and improved with the help of the trainer and your fellow learners. The ultimate objective is to help you prepare your story for the Slam 2024 competition.
