Course Overview
Let’s be honest. Most Interreg programmes are on social media, but we’re not using it as well as we could.
We often post like we write for our websites: long texts, few visuals, and boring photos from our meetings. Even when we do create beautiful videos or great content, we rarely support it with even the smallest amount of paid promotion. The result? Our work disappears into the void. Hardly anyone sees it, let alone engages with it.
But it doesn’t have to be this way.
Social media can work for Interreg. With the right mindset and a few smart tactics, we can reach thousands, even millions, of people. And we don’t need big budgets or large teams to do it.
This certified course will show you how.
Who is it for?
This certified course is for Interreg communication experts and anyone involved in promoting Interreg programmes or projects online. Whether you're managing a Facebook page, trying to revive your Instagram or just want your LinkedIn posts to stop feeling invisible, this is for you.
No advanced tech skills needed. Just curiosity, motivation, and a willingness to rethink your current approach.
Overall learning objectives:
At the end of the course, participants should be able to:
- Understand key social media terminology without the jargon;
- Use each platform’s strengths and unique features;
- Create posts that get attention, using free design and AI tools;
- Handle tricky comments and avoid common community pitfalls;
- Spot trends and decide which ones are worth your time;
- Plan ahead with a simple, realistic content calendar;
- Stay inspired by the best Interreg social media examples;
How will you get your certificate?
To complete this certified course and receive your certificate, you must:
- Complete all lessons;
- Pass the knowledge verification quiz with at least 60% correct answers.
This certified course is practical, realistic and designed for busy people working in public programmes.
We’ll show you how to do more with less. And reach more with less.